tag:blogger.com,1999:blog-18138286067492951152024-02-08T12:16:27.709-08:00anorangesblog.blogspot.comZombie Gigolohttp://www.blogger.com/profile/14824589572010650250noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-1813828606749295115.post-66584553013161719922018-09-12T00:14:00.000-07:002019-09-12T00:14:31.507-07:00 HOW TO START & SUCCESSFULLY OPERATE A CORRESPONDENCE CLUBAll over the country, in fact--all over the world, there are<br />
lonely men and women eagerly seeking confidential introductions<br />
to other people--for friendship, companionship, even marriage.<br />
They're in every village and hamlet, in every town and city, at<br />
every crossroads and every rural route; up in the mountains and<br />
down in the valleys, on ranches, in factories, mills, stores,<br />
offices, churches--They're everywhere!<br />
<br />
You can help these people ease their loneliness, and make a very<br />
good income for yourself as well, with a Correspondence Club. If<br />
you enjoy people, and have an imagination for the world of<br />
business, then this is for you.<br />
<br />
The first step is to find out what the other correspondence clubs<br />
are doing. Your purpose will be to design your own format, and<br />
look for ways to improve upon what they are doing. So, check out<br />
the tabloids on sale at your supermarket and write a letter to as<br />
many of the advertising correspondence clubs as you can afford.<br />
Simply state that you're thinking of joining a correspondence<br />
club--but you don't want to get "ripped off," so you would<br />
appreciate a sample copy of their latest club bulletin/newsletter<br />
and a listing of everything the club endeavors to do for its<br />
members. It isn't an absolute necessity--but it wouldn't hurt to<br />
include a loose stamp with your letter inquiry.<br />
<br />
Most of the established clubs will respond quickly, because the<br />
very least it means to them is another address they can sell.<br />
Don't use business letterhead paper, or a business name. Just<br />
inquire as an ordinary interested person.<br />
<br />
Once you have your game plan organized--what you will offer your<br />
members, the fees you'll charge, and the related services or<br />
items you want to offer as sources of added income--your next<br />
move will to begin advertising. Start small, go slowly...This is<br />
mainly to allow you to handle the ever-increasing number of<br />
members while still maintaining firm control over the time<br />
required to keep up with the business.<br />
<br />
Your first advertisements should be in the "nickle or<br />
classifieds" newspapers in your area. An advertisements such as<br />
the following, inserted once a week for a month, shouldn't cost<br />
you more than $25 while filling your mailbox...<br />
<br />
Young woman, just divorced, wants to meet eligible men thru<br />
correspondence. Tell me about yourself with SASE to: Box number,<br />
and Your name or nickname. (Most people just use a tag-line such<br />
as: Judy, Box 123, Anywhere (USA).<br />
<br />
At the same time this ad is running for men to inquire about the<br />
available girls, run an ad such as the following in about five or<br />
six of the national mail order sheets...<br />
<br />
Young business executive--Little Shy--wants to meet right women<br />
thru correspondence. Will answer all letters. Sherm, Box 123,<br />
Everywhere USA.<br />
<br />
Certainly you should vary the ads--study the ads the other clubs<br />
are running, and adapt what and how they're doing it to your own<br />
needs.<br />
<br />
Hopefully before you began, as a result of the "sample<br />
bulletins/newsletter" you received from all the correspondence<br />
clubs you wrote to, You've prepared your own bulletin and can<br />
send it off in reply to all of your inquires, with an invitation<br />
to pay for a membership in your club. Another important "rung up<br />
the ladder" you're going to get from these samples is a list of<br />
names and addresses of both men and women seeking correspondence.<br />
Some do include names and addresses with their bulletins, and<br />
some don't either way, they all sell names to each other so you<br />
can send a sprinkling of those names and addresses with your own,<br />
until you become well established and with a mailing list of your<br />
own.<br />
<br />
Important to remember--Do not begin advertising until you have<br />
your first club bulletin/newsletter prepared, along with your<br />
membership application. Then, just as soon as you receive each<br />
inquiry, you can send out your answer--the faster your service<br />
the more credibility you'll impart to your prospects. Also,<br />
always watch what the older, more established correspondence<br />
clubs are doing--You'll want to duplicate their methods, but with<br />
more flair and better service for your members.<br />
<br />
After about three months in business, you should be pretty well<br />
established and showing a good monthly profit. Then you can begin<br />
running advertising on your own in the "check-out counter"<br />
tabloids, and several of the monthly subscription magazines such<br />
as True Story, True Confessions, Modern Romances, etc.<br />
<br />
One way of getting started with a built-in supply of names is by<br />
contacting Metrapala--Box 4091, Sunnyside Station, Long Island<br />
City, New York 11104... They have several sources of good names<br />
of people wanting introductions to members of the opposite sex,<br />
and will gladly supply you with price lists for 25 to 500 names<br />
of lonely people in every state in the union, plus most countries<br />
around the world.<br />
<br />
Another important organization that can be of tremendous help to<br />
you is Destiny Syndicate--P.O. Box 5637, Reno, Nevada<br />
89513...Headed by R.J. Williams who directs the office of the<br />
World Federation of Correspondence Clubs, they can set you up<br />
with a quarterly newspaper that has built-in membership forms,<br />
and advertising possibilities as well. In fact, with destiny<br />
Syndicate affiliation, you need do nothing more than a little bit<br />
of advertising, and then mail out club news bulletins every three<br />
months or whatever you enlist a new member. It would be well<br />
worth your effort to investigate.Unknownnoreply@blogger.comtag:blogger.com,1999:blog-1813828606749295115.post-48849555741719113952014-08-13T00:14:00.000-07:002019-09-12T00:14:57.271-07:00SUCCESS AS A CIRCULAR MAILER<br />
<br />
Don't be taken in by those headline advertisements promising you<br />
instant riches as a Circular Mailer! It just doesn't work that<br />
way.<br />
<br />
Full page, 8 1/2 x 11 circulars are meant to call attention to a<br />
special offer, and are best used as a "follow-up ride along" when<br />
you acknowledge or send out an order. When used in this manner,<br />
and with just a "smattering of marketing imagination", circulars<br />
will really bring in the profits for you. However, don't expect<br />
to make any real money by sending out circulars per say, either<br />
one to an envelope or half dozen or more at a time.<br />
<br />
If you've got a number of good circulars and you're into direct<br />
mail, arrange them into a "catalog of offers" and go full bore as<br />
a catalog mailer. I must caution you, however, to be sure that<br />
everyone else in mail order isn't doing the same thing with the<br />
same circulars.<br />
<br />
Here again, are the basic rules of success: Offer something that<br />
came out of YOUR brain. Make it something that's just a little<br />
bit different and more appealing than what everybody else is<br />
offering. Draw up your own advertising circulars and send them<br />
out to a list of people proven to be" buyers" of your kind of<br />
offer.<br />
<br />
We should perhaps go over that last line in different words<br />
because it has to do with the most common mistake of all. DON'T<br />
WASTE YOUR TIME AND POTENTIAL PROFITS TRYING TO SELL TO SELLERS.<br />
Concentrate instead on the BUYERS! This is where the "chain<br />
letter schemers" dupe the novices. They advise you to send<br />
for a "mail order" mailing list, or to compile your own from<br />
incoming mail. This ridiculous. If you do as they suggest you'll<br />
be trying to sell to sellers, and these people either want<br />
absolutely no part of your "big deal," or else they're into it<br />
and have their own thing going. (For the "absolutely last word"<br />
on chain letters, send for report #3618, "Success of Success with<br />
Chain Letters" and book #1788 THE TRUTH ABOUT CHAIN LETTERS).<br />
<br />
When you get an order, how do you follow-up on the sale? How<br />
do you keep that "buyer" buying from you? Do you acknowledge your<br />
orders with a simple postcard noting that his order has been<br />
received and is being shipped under separate cover, or do you use<br />
a letter that also lists some of the other products or services<br />
and includes an 8 1/2 x 11 circular as an "extra buy of the<br />
month?"<br />
<br />
Stated in the preceding paragraph is enough money-making<br />
information to make you rich, but are you listening? This is one<br />
of the most successful, intelligent, and real money-making<br />
methods of using circulars to build wealth. Expensive? Compared<br />
to what? It would seem to me that if you aren't including a<br />
circular with your acknowledgements, you're trying to save<br />
pennies when you could be putting real profits in your bank<br />
account!<br />
<br />
It works with all of us. We send for something that has aroused<br />
our interest. A couple of days later, we get a letter telling us<br />
the order has been received and is on the way. And in that same<br />
letter is an advertising circular telling us about something<br />
else-- something akin to our original order, and very definitely<br />
something else we'd like to have. We're in a good mood because<br />
the seller has accrued us our first order is on its way, and he's<br />
telling us about something else we want and can have as one of<br />
his "preferred" customers. So, we reach for our checkbooks and<br />
send in another order.<br />
<br />
What better time is there for selling? When is the buyer going to<br />
be in a more receptive mood? And finally, do you honestly know of<br />
an easier way to sell? remember the old Sears and Roebuck maxim:<br />
"When you sell a suit to a man, don't let him out the door until<br />
you've sold him the shirt, tie and shoes to go with it." And then<br />
there's the new car salesman who meticulously goes over each<br />
dial, switch, and knob with his new customer, explaining what<br />
each is for and how each one works. He even opens the truck,<br />
points out the spare tire, and then pulls out the jack and<br />
explains exactly how it works. Indeed, he's the leading<br />
money-maker in that agency!<br />
<br />
Another way to use circulars properly is as a "ride alongs" with<br />
the order itself. You place the "ordered merchandise" in a<br />
shipping envelope or container, and then, on top of the order, a<br />
simple thank you note plus an advertising circular describing<br />
something else you're offering> Even better than a simple<br />
circular with the order is a special "preferred customer"<br />
catalog, but that's another topic in and of itself. Circulars are<br />
most effectively used to pull in follow-up sales. And with these<br />
methods they'll provide you with the least expensive method of<br />
advertising and produce the most profits of any of your selling<br />
efforts.<br />
<br />
Your continued success in any business endeavor depends on your<br />
follow-up to the initial sale. Everyone knows how hard it is to<br />
find and land new customers. Most people do a pretty good job<br />
beating the bushes to find new customers, but after they've got<br />
them, the sellers tend to drop the ball and let the customers<br />
pass into obscurity. The reason is simply that they don't follow<br />
through after the initial sale!<br />
<br />
The new car dealer follows up his sale with a routine servicing<br />
reminders. An advertising circular is made up and included with<br />
each of those "reminders" the dealership sends out. Thus, the<br />
dealership not only positions itself to maintain closer<br />
relationships with it's buyers, it develops outstanding community<br />
good will, and best of all, brings in new customers.<br />
<br />
There are many effective and profitable ways to use advertising<br />
circulars. In this report we are discussing some of the proven<br />
methods others have used to increase their profits with<br />
advertising, selling, plus imagination. Develop and use your own<br />
creative talents.<br />
<br />
Take the example of the neighborhood finance company faced with a<br />
rising number of defaults. They decide to sponsor an on going<br />
series of money and debt management seminars or workshops. An<br />
advertising circular is made up and inserted as a ride along with<br />
each monthly payment notification. The end result is a new<br />
reputation of community awareness and willingness on the part of<br />
the finance company to go "that extra mile" to help the citizens<br />
in the community in which they're located. And the bottom line is<br />
closer relationships with their customers, fewer loan defaults,<br />
and lots of new customers because they have the reputation of<br />
outstanding the needs of the citizens and a willingness to help!<br />
<br />
Sales are down at your town's leading clothing store. A warehouse<br />
or vacant store is rented for a recycled clothing outlet, and an<br />
ad is run in the local paper asking for recycled clothing to sell<br />
on consignment. When everything is ready an advertising circular<br />
is made up and included in everyone's monthly statement or sent<br />
out through the postal service via carrier route delivery. The<br />
store in question ends up with closer customer relations, new<br />
profits, and a lot of new customers.<br />
<br />
Probably the best, easiest and most effective way to make money<br />
with circulars is through a co-op mailing program. You make<br />
arrangements with a leading department store in your area. You<br />
supply the circulars imprinted with the store's name and on te<br />
order coupons and you arrange for the store to process te orders<br />
through its credit card system. A certain percentage is allowed<br />
the store on each sale. The store includes one of your circulars<br />
with each monthly statement it sends out, and your profits<br />
quickly surpass your wildest dreams.<br />
<br />
You can also make the same kind of "ride-along" arrangements for<br />
your circulars with many of the big national mail order houses,<br />
book clubs, and credit card companies. Remember: when you go for<br />
"super results" you have to spend te money necessary to make them<br />
happen.<br />
<br />
Co-op mailers will generally not accept your circulars if they<br />
are in direct competition with something in the mailing package<br />
that's already being offered. They will also require that your<br />
circulars be professionally deigned, typeset, and printed. Many<br />
require that they be printed on coated paper and in multi-colors.<br />
These requirements have to do with the image the co-op mailer is<br />
trying to project and maintain, as well as the kind of response<br />
you can expect. To make a co-op mailing with one of the larger<br />
mailers profitable you should set 50,000 circulars as your<br />
minimum. Try to make it 100,000 and keep at it until you're able<br />
to go with 250,000 per mailing.<br />
<br />
Expensive? You bet! But look at it this way: A one percent return<br />
on a $25 offer 250,000 prospects will give you $62,5000.<br />
<br />
Keep in mind that to succeed in business you have to advertise<br />
in some form or fashion, and advertising circulars are one of the<br />
least expensive forms of advertising if done properly. So use<br />
your imagination! make your advertising circulars real<br />
order-pulling and get them out to the people who are buyers.<br />
<br />
Doing things properly from the start is always the first step to<br />
real profits in any business endeavor. Getting involved in mail<br />
order and sending out advertising circulars is no different. Step<br />
one: Always to make sure you have something the people "want to<br />
buy." Do some testing by running "prospect-seeking" ads in a<br />
worldwide publication. Offer a free one or two page synopsis<br />
about your subject, and within this report invite your prospects<br />
to send for your primary product. You can judge from you<br />
responses to your ads and the number of prospects you convert to<br />
buyers whether or not the interest is great enough to go to the<br />
expense of having circulars made. With the results of this simple<br />
marketing research in hand you can then decide which is the more<br />
profitable way to proceed with your circulars; whether as<br />
"ride-along" offers with the orders you send out, or as a primary<br />
offer in a co-op mailing program.<br />
<br />
There are many different avenues to take and methods you can use<br />
in order to invite at the destination of your dreams. The<br />
important thing is to move only one step at a time, using only<br />
your profits form the current step to progress into the next.<br />
Read, listen, and "shake the bushes" before going into<br />
production or signing up for anything that's going to cost you<br />
money!<br />
<br />
Test and check the interest in and the demand for your product.<br />
If the interest doesn't pan out as you had hoped, re-design your<br />
offer from a different angle. If it still doesn't spur a promise<br />
of profits for you then discard this product idea and start<br />
working on a new one that has more promise of success. If you'll<br />
follow this stairway to success, you'll never get in over your<br />
head or lose more than you can afford.<br />
<br />
The most important "insider's secrets" to selling a product or<br />
service is " an honest appraisal" of you prospective customers.<br />
Discover who they are, where they are located, how large, how<br />
badly do they want what you have to give to them, and how much<br />
are they willing to pay for it. With the answers to these<br />
questions in hand the risk factor to any venture you think about<br />
launching is practically eliminated.<br />
<br />
Remember, circulars can and should be used in your overall<br />
business plan. Used properly, circulars can make you fabulously<br />
rich. But by themselves or as your total selling effort, circular<br />
mailing cost you much more than you'll ever make. Advertising<br />
circulars should be used to generate prospects for other related<br />
items of interest you offer, and should not generally be used as<br />
a stand alone promotion.<br />
<br />
Circulars can also be used to picture your product or service, to<br />
list testimonials and endorsements form satisfied customers, and<br />
carry your order coupon. With this method, however, your circular<br />
becomes a "brochure" and is thought of as a basic part of your<br />
mailing package along with a sales letter. Sales letters complete<br />
with product brochures are special offerings in themselves; quite<br />
expensive and always directed to specific mailing lists.<br />
<br />
So, we more or less are back to the beginning with this<br />
discussion. Sending out envelopes bulging with loose circulars<br />
will not result in profits you can use for a trip around the<br />
world or even for a night on the town! About the only thing<br />
efforts of this kind result in is to exasperate the recipient and<br />
cause him to throw the whole package in the trash as junk mail.<br />
Too much paper, too many things to read about, and too many<br />
decisions to make overwhelm and confuse the prospect. And,<br />
sending out only one circular to an envelope will put you in the<br />
"poor house" from postage expenditures before you get started.<br />
Don't even give a second thought to that idea.<br />
<br />
Finally, those people proclaiming that they have the offer to end<br />
all offers, and inviting you to share the profits with them<br />
simply by sending a certain amount of money for 500, 1,000, or<br />
5,000 circulars are in reality offering you printing services.<br />
True, you can get the circulars form them for less than it would<br />
cost you to have them produced locally, but you still have to<br />
stuff them into envelopes, address them to prospects, put stamps<br />
on them, and get them in the mail. At the bottom line, after all<br />
of this work and expense, who's making all the money? Why, the<br />
printer of course! You do all the work of finding the buyers,<br />
processing the orders, and then end up with only half the profits<br />
form the sale because the printer fills the order and adds your<br />
customer's name to his mailing list. There's<br />
no real profit in any of these kinds of deals, and some of them<br />
are downright rip-offs bordering on the illegal.<br />
<br />
Attaining success takes common sense as much as anything else.<br />
Analyze and evaluate each offer that arouses your interest. Check<br />
it out on a small scale to see how well it actually works for<br />
you. Determine how great the demand actually is for the offered<br />
product. Compare the printing costs and your time/work<br />
involvement with the probable results. And, never, ever believe<br />
those wild claims of this or that circular pulling even a 5%<br />
responses. It just doesn't happen that way, especially for a<br />
newcomer to mail order.<br />
<br />
Whenever you receive an opportunity to get on a new money-making<br />
opportunity, particularly involving the sending out of circulars,<br />
look over. Do some basic market research, and then test it as a<br />
"ride-along" with your current offers. Be certain that the seller<br />
isn't attempting to "use you" to promote his own ambitions.<br />
<br />
Unless all your marketing questions can be answered in your<br />
favor--unless you can really and truly believe in the product<br />
you're offering and you can see the opportunity for a real profit<br />
margin--and unless you really feel good and proud of the<br />
opportunity being offered you--then DO NOT invest your money or<br />
time!<br />
<br />
Exercise your options of free choice. Check out the "profits<br />
secrets" to selling anything and with everything you decide to<br />
sell. And the, once you decide on the product or service you want<br />
to sell, go "all out" with a step-by-step effort to achieve the<br />
full potential of that particular opportunity. Advertising<br />
circulars can and will help you, but they'll only do for you in<br />
proportion on the "basics" that you exercise in using them.<br />
<br />
Be sure of your customer's desire for your product. Make up your<br />
advertising circulars with an appeal that answers the wants and<br />
needs of your prospective clients. Use common sense and proven<br />
methods of reaching those customers with your advertising<br />
circulars. And once you have a customer on the line, stroke him<br />
and make him your customer for life!<br />
<br />
We know it works. It works for us and it'll work for you. Hang in<br />
there and keep alert to what's really turning people's heads. Our<br />
best wishes for your continued success. <br />
<div>
<br /></div>
Unknownnoreply@blogger.com